HubSpot
Free CRM and sales pipeline for tracking leads, clients and production deals
HubSpot is an all-in-one CRM with marketing, sales and service hubs that share one contact database. In 2026 its AI agents moved into Agent Hub and Agent Builder (public beta since July 23), and a hosted MCP server lets AI assistants read and write CRM records.
- Freemium pricing
- Moderate learning curve
What HubSpot can do
- Infinite canvas No
- AI agent Yes
- Node / flow builder Yes
- Public API Yes
- MCP server Yes
7 of 26 capabilities confirmed
| Capability | Supported | Details |
|---|---|---|
| Text to image | No | |
| Image editing | No | |
| Text to video | No | |
| Image to video | No | |
| Video to video | No | |
| Native audio in video | No | |
| Lip-sync | No | |
| Voice / TTS | No | |
| Music & SFX | No | |
| Upscaling | No | |
| Character consistency | No | |
| Camera control | No | |
| Custom training | No | |
| Third-party models | Not confirmed |
| Capability | Supported | Details |
|---|---|---|
| Infinite canvas | No | |
| Node / flow builder | Yes | Agent Builder canvas (public beta) plus classic Workflows |
| AI agent | Yes | Agent Hub and Agent Builder (public beta, Pro/Enterprise); Customer, Prospecting, Data and Content agents |
| Chat assistant | Yes | Breeze Assistant |
| Team collaboration | Yes | Seats, teams, record ownership and permissions |
| Capability | Supported | Details |
|---|---|---|
| Public API | Yes | Public REST API, date-versioned (2026-03, 2026-09) |
| MCP server | Yes | Remote MCP server at mcp.hubspot.com (OAuth) |
| Mobile app | Not confirmed | |
| Desktop / local | No | |
| Open source | No |
| Capability | Supported | Details |
|---|---|---|
| Free tier | Yes | Free CRM for up to 2 users (conflicting reports on the cap, see openQuestions) |
| Commercial use | Not confirmed |
Yes Partial No Not confirmed by the vendor
What makes HubSpot different
- 01
A free CRM with no trial clock: useful on its own for a small team, unlike Salesforce, which only offers a trial.
- 02
Marketing, sales and service hubs share one contact record, so a film inquiry, the proposal email and the invoice follow-up live in one timeline.
- 03
Agent Builder runs agents from CRM events (contact updates, schedules, webhooks) using deal history and call transcripts as context.
- 04
Official remote MCP server with read/write access to CRM objects, so Claude can log calls or update deal stages directly.
- 05
Large app and integration marketplace and a built-in website, landing page and blog builder, which cuts the number of separate tools a small studio needs.
About HubSpot
HubSpot is business software, not a creative tool. For a filmmaker, production company or agency it is the place where leads, client conversations, deal stages, email follow-ups and project inquiries live. The free CRM covers contacts, deals and basic email for a small team; paid Marketing, Sales and Service hubs add sequences, workflows, reporting and seats.
What changed in 2026 is mostly AI and developer plumbing. Agent Hub is a console for AI agents, and Agent Builder is a canvas where you combine workflows, custom agents and triggers (schedules, contact updates, webhooks). Breeze Assistant has a Content Agent (beta) that drafts blog posts from a topic or URL. HubSpot Credits pay for agent runs, with a monthly allotment on paid plans. The remote MCP server at mcp.hubspot.com lets Claude and other MCP clients work against CRM objects over OAuth. HubSpot also announced the end of support for v1-v3 APIs and legacy private apps, with enforcement in September 2027.
It suits a small production company that wants one place for inbound leads, client pipeline and follow-up email. It is overbuilt for a solo editor who only needs a contact list, and the costs climb quickly once you buy more than one hub and extra seats.
What's new in HubSpot
-
Legacy APIs and apps sunset announced
HubSpot announced end of support for v1-v3 APIs and legacy public and private apps, with enforcement in September 2027; Service Keys replace legacy private apps.
Source: developers.hubspot.com ↗ -
CRM write validation enforced in the 2026-09 API
From the 2026-09 API version (released Sep 8), admin-configured validation rules apply to all CRM API write paths, and pipeline and stage deletes validate references by default.
Source: developers.hubspot.com ↗ -
Content Agent (beta) drafts blog posts
Breeze Assistant can create a blog draft from a topic, brief or URL and save it to the blog; HubSpot's help article was updated Sep 2, 2026.
Source: knowledge.hubspot.com ↗ -
Agent Hub and Agent Builder enter public beta
Agent Hub is the console for AI agents and Agent Builder is a single canvas for agents, workflows and triggers; public beta is for Professional and Enterprise customers and agent runs use HubSpot Credits.
Source: martech.org ↗ -
Remote MCP server generally available
The hosted HubSpot MCP server at mcp.hubspot.com, authenticated with OAuth, gives AI clients access to CRM contacts, companies, deals, tickets, quotes and engagements.
Source: developers.hubspot.com ↗
Key Features
- Free CRM with contacts, deals, tasks and email tracking
- Marketing automation with forms, landing pages, email and workflows
- Sales pipelines, sequences and calling
- Service ticketing and help desk
- CMS, blog and website builder
- Breeze Assistant chat and Content Agent (beta) for blog drafts
- Agent Hub and Agent Builder (public beta, July 2026)
- Remote MCP server for CRM read and write access
- Public REST API with date-versioned endpoints
- Unified reporting across marketing, sales and service
When to reach for it — and when to skip
Reach for it when…
- Free CRM that works for a small team without a trial clock
- One contact record across marketing, sales and service
- Deep integrations with email, calendar and video call tools
- Official MCP server makes it usable from Claude
- Strong onboarding docs and a large partner ecosystem
Skip it when…
- Costs rise fast: Marketing Pro starts at $800/mo plus onboarding fees
- Seat, contact and credit limits add up; overage is easy to hit
- Agent features are beta and billed through credits that do not roll over
- Plan names, promo prices and free-tier limits change often and conflict between sources
- Overkill for a solo editor or freelancer who needs a contact list
Best For
✓ Ideal for
- A production company tracking inbound client inquiries and proposal stages
- An agency managing producer, director and client contacts across projects
- Sending follow-up email sequences to festival, brand and distributor leads
- Using Claude or another MCP client to log calls and update deal stages
- Keeping a free CRM for a two-person studio before paying for hubs
✗ Not built for
- Creative production, editing or AI video generation
- Solo creators who only need a newsletter list (use kit or a simple email tool)
- Teams that cannot afford Professional-tier pricing once they need workflows or sequences at scale
Working Tips from Filmmakers Using HubSpot
- 01 Start on the free CRM with two seats; upgrade one hub at a time rather than buying Marketing Pro for a small inquiry list.
- 02 Check the seat count before buying: Professional includes only 3 Core Seats on Marketing Hub and 5 on Enterprise.
- 03 Agent runs draw from HubSpot Credits; test an agent on a few contacts before turning it on for a full list, since credits do not roll over.
- 04 Keep the MCP connection read-only at first to avoid unwanted writes to client records.
HubSpot pricing in 2026
| Plan | Price | What you get |
|---|---|---|
| Marketing Hub Free | $0 monthly |
|
| Marketing Hub Starter | $7 or $20 per seat (page shows both) monthly |
|
| Marketing Hub Professional | $800 (page also shows $890) monthly |
|
| Marketing Hub Enterprise | $3,600 monthly |
|
| Sales Hub Professional | $90 per seat (page also shows $100) monthly |
|
| Sales Hub Enterprise | $150 per seat monthly |
|
Prices checked against HubSpot's pricing page on 9 Oct 2026. Vendors change plans often, so confirm before you buy.
HubSpot vs Salesforce
| HubSpot | Salesforce | |
|---|---|---|
| Price | Free CRM (up to 2 users); paid Starter from $7-20/seat/mo; Marketing Pro from $800/mo | From $25/user/mo (Starter Suite); Sales Cloud Core $195, Advanced $395, Max $550 per user/mo billed annually; Agentforce add-on from $125/user/mo |
| Node / flow builder | Yes | Yes |
| AI agent | Yes | Yes |
| Chat assistant | Yes | Yes |
| Team collaboration | Yes | Yes |
| Voice / TTS | No | Partial |
| Public API | Yes | Yes |
| MCP server | Yes | Yes |
| Mobile app | Not confirmed | Yes |
| Free tier | Yes | Partial |
| Commercial use | Not confirmed | Yes |
| Free tier | Free CRM, up to 2 users | Trial only |
| Entry paid price per user | $7-20/seat/mo (Starter) | $25/user/mo (Starter Suite) |
| Mid-tier price per user | $90-100/seat/mo (Sales Pro) | $100/user/mo (Pro Suite, annual) |
| Native AI agents | Agent Hub + Agent Builder (public beta) | Agentforce (add-on, price not verified) |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Open the full HubSpot vs Salesforce comparison →Use Cases
Tags
Sources
Facts on this page were checked against HubSpot's own pricing, product and changelog pages on , then cross-checked with independent coverage where vendor pages were silent. Anything we couldn't confirm is marked "Not confirmed" rather than guessed.
- HubSpot Marketing Hub pricing hubspot.com
- HubSpot Sales Hub pricing hubspot.com
- HubSpot developer changelog developers.hubspot.com
- HubSpot MCP server docs developers.hubspot.com
- MarTech: HubSpot July 2026 updates (Agent Hub) martech.org
- HubSpot help: Content Agent blog posts knowledge.hubspot.com
- Salesforce CRM pricing salesforce.com
Spotted something out of date? Tell us and we'll re-check it.
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