Asana
Shared timelines, approvals and tasks for production teams, now with AI agents
Asana is a work management platform for tracking projects, deadlines, approvals and workload across a team. In 2026 it rebuilt its product around Agentic Work Management, adding AI Teammates, the Dash assistant, the AI Studio no-code builder and an official MCP server. For film teams it works as a production tracker, not a creative tool.
- 2 creators using
- Freemium pricing
- Moderate learning curve
What Asana can do
- Infinite canvas No
- AI agent Yes
- Node / flow builder Partial
- Public API Yes
- MCP server Yes
8 of 26 capabilities confirmed
| Capability | Supported | Details |
|---|---|---|
| Text to image | No | |
| Image editing | No | |
| Text to video | No | |
| Image to video | No | |
| Video to video | No | |
| Native audio in video | No | |
| Lip-sync | No | |
| Voice / TTS | No | |
| Music & SFX | No | |
| Upscaling | No | |
| Character consistency | No | |
| Camera control | No | |
| Custom training | No | |
| Third-party models | No |
| Capability | Supported | Details |
|---|---|---|
| Infinite canvas | No | |
| Node / flow builder | Partial | AI Studio no-code builder for repeatable steps; rule-based automations on all paid plans |
| AI agent | Yes | AI Teammates (prebuilt agents) and Asana Dash |
| Chat assistant | Yes | Asana Dash assistant and in-product AI chat |
| Team collaboration | Yes | Team workspaces, guests, comments, approvals and proofing |
| Capability | Supported | Details |
|---|---|---|
| Public API | Yes | Asana REST API |
| MCP server | Yes | Official Asana MCP server v2 at mcp.asana.com/v2/mcp, generally available |
| Mobile app | Yes | iOS and Android apps |
| Desktop / local | No | |
| Open source | No |
| Capability | Supported | Details |
|---|---|---|
| Free tier | Yes | Personal plan, free forever, up to 2 users |
| Commercial use | Not confirmed |
Yes Partial No Not confirmed by the vendor
What makes Asana different
- 01
Official remote MCP server (v2, OAuth) so Claude, ChatGPT and Gemini can read and update tasks in the Work Graph directly
- 02
Prebuilt AI Teammates (30+ listed for marketing, operations and IT) that work inside existing tasks rather than in a separate chat box
- 03
Timeline, workload and portfolio views for leadership reporting, which Trello-style boards and most creative tools do not offer
- 04
Forms, approvals and proofing built in, useful for client review rounds and deliverable sign-off
- 05
Unlimited free guests on paid plans, so clients and freelancers can join without a seat cost
About Asana
Asana runs the coordination side of a production: shot lists turned into tasks, review and approval steps, call sheets and deliverable deadlines, shown as timeline, board, calendar or workload views. Its Free Personal plan covers two users, and paid plans add timelines, portfolios, forms, approvals and admin controls.
The main 2026 change is the shift to Agentic Work Management, launched June 4, 2026. AI Teammates are prebuilt agents for marketing, operations and IT work. Dash is an assistant that pulls priorities out of meetings, Slack and email and routes work to the right Teammate. AI Studio is a no-code builder for repeatable steps such as intake, routing and alerts. In May 2026 Asana bought StackAI, a no-code agent builder that connects to outside systems such as Salesforce and DocuSign.
Asana fits producers, line producers and agency account teams who need one place to track who owns what across a shoot, an edit and a client review. It does not generate, edit or review video. Editors and VFX artists will keep their own tools and use Asana for status, approvals and handoffs.
What's new in Asana
-
Asanathon 2026 demos a full agentic workflow
Free virtual event on Sept 30, 2026 with a live build of one workflow using Dash, AI Studio and AI Teammates together.
Source: forum.asana.com ↗ -
Agentic Work Management launches
Launched June 4, 2026 at the London Work Innovation Summit as an operating system for teams of people and AI agents, with Dash and expanded AI Teammates and three vertical apps announced as coming soon.
Source: barchart.com ↗ -
Asana acquires StackAI
No-code agent builder that connects agents to ERP, CRM and ITSM systems; StackAI keeps its own product name. Price was not disclosed in the primary release.
Source: nasdaq.com ↗ -
Official MCP server v2 is generally available
Remote MCP server at mcp.asana.com/v2/mcp using OAuth and Streamable HTTP. The older /sse beta endpoint is deprecated.
Source: developers.asana.com ↗
Key Features
- AI Teammates: prebuilt agents for marketing, operations and IT, plus industry Teammates
- Asana Dash: AI chief of staff that gathers priorities from meetings, Slack and email
- AI Studio: no-code builder for intake, routing and alert steps
- Timeline, Gantt, board, list, calendar and workload views
- Forms with branching, approvals and proofing
- Portfolios and goals for multi-project status
- Official MCP server and AI connectors for ChatGPT, Claude, Gemini and Copilot
- Automations, custom fields and custom templates
- Unlimited free guests on paid plans
When to reach for it — and when to skip
Reach for it when…
- Free Personal plan with unlimited tasks for up to two people
- Timeline and workload views show where a shoot or edit is overloaded
- Approvals and proofing cover client review rounds without a separate tool
- Official MCP server lets an AI assistant read and update tasks
- Mature admin, SSO and security controls for agencies
Skip it when…
- Does nothing creative: no media preview, no asset review and no generation
- AI usage is metered per request on top of plan price, and the allowance mapping is hard to read
- Agentic Work Management is recent, and Asana's stock fell sharply in 2026, so the product direction is still settling
- Per-user pricing adds up quickly for crews that include many occasional freelancers beyond guests
- Setup and automation take real admin time before a small team gets value
Best For
✓ Ideal for
- Line producers tracking a shoot schedule, call sheet tasks and deliverable deadlines
- Post houses running edit, VFX and color handoffs with approval steps
- Agencies managing client review rounds and sign-off on AI-generated spots
- Small production companies on the free Personal plan with two people
✗ Not built for
- Anyone who needs to review cuts, comment on frames or manage media (use Frame.io, Iconik or a DAM)
- Teams wanting an AI video generator or editor
Working Tips from Filmmakers Using Asana
- 01 Start on the free Personal plan with a two-person crew and upgrade to Starter only when you need timelines or forms
- 02 Keep media in your DAM or Frame.io and link to it from Asana tasks rather than uploading files, since files are capped at 100MB each on every plan
- 03 Use guest accounts for clients and freelancers because guests are free on paid plans
- 04 Check your AI request usage on the admin dashboard before turning on AI Teammates for a whole team
Asana pricing in 2026
| Plan | Price | What you get |
|---|---|---|
| Personal | $0 free forever |
|
| Starter | $10.99 annual / $13.49 monthly per user, annual or monthly |
|
| Advanced | $24.99 annual / $30.49 monthly per user, annual or monthly |
|
| Enterprise | Custom contact sales |
|
| Enterprise+ | Custom contact sales |
|
Prices checked against Asana's pricing page on 9 Oct 2026. Vendors change plans often, so confirm before you buy.
Asana vs ClickUp vs Linear
| Asana | ClickUp | Linear | |
|---|---|---|---|
| Price | Free Personal (2 users); Starter from $10.99/user/mo billed annually; Advanced from $24.99/user/mo billed annually | Free Forever; paid from $8/user/mo billed yearly (Core) | Free (250 issues) / Basic $10 per user/mo / Business $16 per user/mo, billed yearly; Enterprise custom |
| Infinite canvas | No | Partial | No |
| Node / flow builder | Partial | Partial | Partial |
| AI agent | Yes | Yes | Yes |
| Chat assistant | Yes | Yes | Yes |
| Team collaboration | Yes | Yes | Yes |
| Text to image | No | Partial | No |
| Third-party models | No | Yes | Partial |
| Public API | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop / local | No | Not confirmed | Yes |
| Free tier | Yes | Yes | Yes |
| Commercial use | Not confirmed | Yes | Yes |
| Lowest paid price per user/mo (annual) | $10.99 (Starter) | $8 (Core; pricing page shows two price sets) | $10 (Basic) |
| Free tier | Personal, 2 users | Free Forever, 500 credits | Free |
| Built-in AI agents | Yes: AI Teammates, all paid plans | Yes: Autopilot and Certified Agents, higher tiers or add-on | Yes: Linear Agent, listed on all tiers |
| Enterprise pricing | Custom | Custom | Custom |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Open the full Asana vs ClickUp vs Linear comparison →Use Cases
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Creators Using Asana
Sources
Facts on this page were checked against Asana's own pricing, product and changelog pages on , then cross-checked with independent coverage where vendor pages were silent. Anything we couldn't confirm is marked "Not confirmed" rather than guessed.
- Asana pricing page asana.com
- Asana AI products page asana.com
- Using Asana's MCP Server (developer docs) developers.asana.com
- Asanathon 2026 announcement (Asana community forum) forum.asana.com
- Asana unveils operating system for human-agent teams (Business Wire release) barchart.com
- Asana acquires StackAI (press release) nasdaq.com
- ClickUp pricing page (comparison) clickup.com
- Linear pricing page (comparison) linear.app
Spotted something out of date? Tell us and we'll re-check it.
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