Metricool
Schedule, analyze and benchmark social posts and paid ads across 11 networks
Metricool is a social media management platform for scheduling posts, reading channel analytics, tracking competitors and monitoring Google, Meta and TikTok ads from one dashboard. In 2026 it added a Metricool MCP connector for Claude and ChatGPT, plus AI-driven analysis inside Metricool Studio. It is aimed at creators, social managers and agencies rather than video production.
- 2 creators using
- Freemium pricing
- Easy learning curve
What Metricool can do
- Infinite canvas No
- AI agent Partial
- Node / flow builder Partial
- Public API Yes
- MCP server Yes
7 of 26 capabilities confirmed
| Capability | Supported | Details |
|---|---|---|
| Text to image | No | |
| Image editing | No | |
| Text to video | No | |
| Image to video | No | |
| Video to video | No | |
| Native audio in video | No | |
| Lip-sync | No | |
| Voice / TTS | No | |
| Music & SFX | No | Schedules Reels with trending audio from its library, but does not generate music or SFX. |
| Upscaling | No | |
| Character consistency | No | |
| Camera control | No | |
| Custom training | No | |
| Third-party models | Not confirmed | Does not offer third-party generation models. Which model powers the AI assistant was not stated. |
| Capability | Supported | Details |
|---|---|---|
| Infinite canvas | No | |
| Node / flow builder | Partial | Flows: DM and comment automation that routes replies to a catalog, sign-up page or chat. Not a generation node canvas. |
| AI agent | Partial | Metricool MCP lets external agents (Claude, ChatGPT) read metrics, manage brands and create or publish posts. The in-app AI assistant drafts ideas and posts but does not run a multi-step plan. |
| Chat assistant | Yes | AI assistant for content ideas and post generation, built into the Planner (5 credits per brand a month on Free, 20 on Starter, 35 on Advanced). |
| Team collaboration | Yes | Team roles, post approval system, Kanban post Library and external reviewer comments (Advanced). |
| Capability | Supported | Details |
|---|---|---|
| Public API | Yes | Metricool API on Advanced and Custom plans, used with Zapier and Make. |
| MCP server | Yes | Official Metricool MCP server at ai.metricool.com/mcp, with Claude and ChatGPT connectors; works on all plans including Free. |
| Mobile app | Not confirmed | |
| Desktop / local | No | |
| Open source | No |
| Capability | Supported | Details |
|---|---|---|
| Free tier | Yes | Free plan for one brand, usable indefinitely. |
| Commercial use | Not confirmed | Business use is the target market, but the terms page was not read for this entry. |
Yes Partial No Not confirmed by the vendor
What makes Metricool different
- 01
Competitor tracking on paid plans: up to 100 competitor profiles on Starter, plus Threads competitor analysis added in May 2026. The free plan includes 5.
- 02
Ads and organic in one place: Google, Meta and TikTok ad content sits in the same Campaign Dashboards as organic posts (August 2026).
- 03
A free plan that is actually usable: one brand, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics, and the MCP connector.
- 04
Claude and ChatGPT connection via the Metricool MCP server (ai.metricool.com/mcp) on every plan, including Free, so an AI assistant can answer questions about your channels.
- 05
Advanced tier adds a Data Studio connector and API access (Zapier and Make), plus team roles, a post approval system and client management.
About Metricool
Metricool covers the publishing and measurement side of a film or video project. You schedule Reels, Shorts, TikToks and feed posts across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Pinterest, Bluesky, Twitch and Google Business Profile, then read the results in one set of analytics tables. It does not generate, edit or cut video, image or audio.
What changed in 2026: Metricool Studio gained an Explore insights button that turns an analytics question into an answer view, with cards for standout posts. Campaign Dashboards now show Google, Meta and TikTok ad content next to organic posts. The Library moved to a Kanban board with 250 posts per brand on every plan, and the Reporting area was merged into one section. The Metricool MCP server (ai.metricool.com/mcp) lets Claude or ChatGPT read metrics, manage brands and create or publish posts within your plan limits.
It suits a production company, a creator or an agency that needs to show a client how a trailer, a series or a brand film performed on each platform, and to watch competitor channels for the same period. The free plan covers one brand. Paid pricing is by brand, so an agency managing several clients pays for each one, and the top 50-brand Advanced tier is the expensive end of the range.
What's new in Metricool
-
Explore insights in Metricool Studio
An Explore insights button above analytics tables builds an answer view for questions such as which content performed best, and Campaign Dashboards gained a View posts subpage.
Source: metricool.com ↗ -
Kanban board in the post Library; 250 posts per brand
Posts can be dragged between status columns and assigned to team members, and the Library limit rose from 50 to 250 posts per brand on every plan.
Source: metricool.com ↗ -
Edit AI text inside Studio views
AI-generated text in Metricool Studio can be edited directly, and blocks can be hidden before a public share link is created.
Source: metricool.com ↗ -
Studio sorting, PDF export and API token regeneration
Studio tables gained sorting, PDF export, URL sharing, custom logos and brand filtering; Advanced and Custom plans can regenerate their API token.
Source: metricool.com ↗ -
Reporting section, Reels with trending audio and Threads competitors
Reports, Campaign Dashboards, Metricool Studio and Data Studio now sit in one Reporting area. Reels and Trial Reels can be scheduled with trending audio, and Threads competitors can be tracked. Studio and Campaign Dashboards are included on Starter and Advanced only for a limited time, then become paid add-ons.
Source: metricool.com ↗
Key Features
- Scheduling and planning across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Pinterest, Bluesky, Twitch and Google Business Profile
- Reels and Trial Reels scheduling with trending audio (May 2026)
- Cross-network analytics with best-time-to-post suggestions
- Competitor analysis, including Threads competitors (May 2026)
- Ads dashboard for Google, Meta and TikTok ads inside Campaign Dashboards (August 2026)
- Metricool Studio: AI-written analysis, Explore insights, and PDF export (2026)
- SmartLinks link-in-bio pages with click tracking
- Flows: DM and comment automation for Instagram and other networks
- Unified inbox for messages and comments
- Post library with Kanban board, approval portal and external reviewer comments
- Reports, PDF and PPT exports, Data Studio connector (Advanced)
- Metricool MCP for Claude and ChatGPT
When to reach for it — and when to skip
Reach for it when…
- Free plan is usable for one brand, with analytics history and the MCP connector
- One dashboard for organic posts and Google, Meta and TikTok ads
- Competitor tracking is included even on the entry paid plan
- Adds Claude and ChatGPT access without a separate tool
Skip it when…
- Does not make, edit or cut video, image or audio; it only distributes and measures
- Priced per brand, so agencies with many clients pay $159-$210/mo at the top tier
- Studio and Campaign Dashboards were included on Starter and Advanced only for a limited time, then became paid add-ons
- X connection is a paid add-on ($10/mo per account on the pricing page), and some analytics are on higher tiers
- Advanced Analytics add-on pricing is shown in unlabeled columns and is hard to read
Best For
✓ Ideal for
- Tracking a production company's or creator's Reels, Shorts and TikToks across platforms after a release
- Watching competitor and reference channels for posting frequency and top-performing content
- Measuring Meta, Google and TikTok ad campaigns for a film, series or brand launch in one dashboard
- Agencies that need client approval, roles and white-label reports
✗ Not built for
- Generating or editing footage, thumbnails or voiceovers (use a generation or editing tool, then schedule here)
- Solo creators who only post to X and want cheap per-channel scheduling (Buffer or Typefully fit better)
Working Tips from Filmmakers Using Metricool
- 01 Start on the free plan with one brand and add your five most important competitor channels to see whether the analytics are worth paying for
- 02 Use Trial Reels to test a cut on non-followers before you post it to your main feed
- 03 Connect the Metricool MCP to Claude or ChatGPT for plain-English questions about your channels; it works on the free plan
- 04 Only add the X add-on ($10/mo per account) if you actually post to X, since it is billed per connected account
Metricool pricing in 2026
| Plan | Price | What you get |
|---|---|---|
| Free | $0 free forever |
|
| Starter | from $20 (annual) / $25 (monthly) monthly or annual |
|
| Advanced | from $53 (annual) / $67 (monthly); $159 (annual) / $210 (monthly) at 50 brands monthly or annual |
|
| Custom | contact sales enterprise |
|
Prices checked against Metricool's pricing page on 9 Oct 2026. Vendors change plans often, so confirm before you buy.
Metricool vs Buffer
| Metricool | Buffer | |
|---|---|---|
| Price | Free (1 brand); Starter from $20/mo billed annually ($25 monthly, up to 10 brands); Advanced from $53/mo annually ($67 monthly), up to $159-$210/mo at 50 brands | Free (3 channels) / Essentials from $5/mo per channel ($60/yr); Team $10/mo per channel |
| Node / flow builder | Partial | No |
| AI agent | Partial | Partial |
| Chat assistant | Yes | Yes |
| Team collaboration | Yes | Yes |
| Public API | Yes | Yes |
| MCP server | Yes | Yes |
| Mobile app | Not confirmed | Yes |
| Free tier | Yes | Yes |
| Starting paid price | $20/mo annual, up to 10 brands | $5/mo per channel |
| Free tier | 1 brand, 20 scheduled posts/mo | 3 channels, 10 posts per channel |
| Billing unit | Per brand | Per channel |
| Free-plan analytics history | 30 days | 30 days |
| Competitor analysis | Yes (5 free, up to 100 on Starter) | Not stated on pricing page |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Open the full Metricool vs Buffer comparison →Use Cases
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Creators Using Metricool
Sources
Facts on this page were checked against Metricool's own pricing, product and changelog pages on , then cross-checked with independent coverage where vendor pages were silent. Anything we couldn't confirm is marked "Not confirmed" rather than guessed.
- Metricool pricing page metricool.com
- Metricool home page metricool.com
- Metricool product updates, August 2026 metricool.com
- Metricool product updates, May 2026 metricool.com
- Metricool product updates, June 2026 metricool.com
- Metricool product updates, July 2026 (French) metricool.com
- How to connect Metricool's MCP help.metricool.com
- Buffer pricing (comparison) buffer.com
Spotted something out of date? Tell us and we'll re-check it.
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